Tuesday morning began like any other. Until I saw a tweet from @phdinparenting referencing an earlier tweet by @postpartumprogr, Katherine Stone. This tweet questioned the title of a giveaway post at BabyCenter involving Bravado Designs products. At the time, the title of the post was “Can Color Cure PPD?”
I discussed it briefly on Twitter then decided to do some research into the legitimacy of colour and PPD. I’m always wary when someone, anyone, claims to be able to “cure” PPD. It turns out Chromotherapy does indeed exist and has a long history. But nothing I found directly linked it to treatment of PPD, let alone a cure.
Having read the post at BabyCenter, I decided to write a reactionary piece here at my blog. There was a growing concern within the #ppdchat community regarding the approach used by BabyCenter in the giveaway post.
Within minutes of my post appearing, I was in touch with marketing from Bravado. She was concerned about the reaction the piece was receiving and interested in elevating the discussion to educate new moms, something to which Bravado is very dedicated.
By the end of the day, after a few edits, the piece at BabyCenter moved well away from claiming to “cure PPD.” The piece is now titled “Can color help the baby blahs” and an italicized paragraph in the beginning of the post states the following:
Special Note: While color therapy can never cure anything as serious as PPD, which is a very serious condition best left to a doctor’s treatments, there is something to be said of boosting your mood through color therapy. There have been many studies that have shown an improvement of mood due to exposure to certain “happy” colors.
BabyCenter also publicly tweeted an apology regarding the article.
But the real gem in all of this is the apology note at Bravado’s website from their CEO. It’s respectful, engaging, and acknowledges the struggles moms with Postpartum Depression face, stating they should never be taken lightly.
If you’ve not read it, you really should. Go here to do so.
Thank you, Bravado, for diving in and taking a stand in a situation gone wrong. We, mothers who have fought and are fighting Postpartum Depression, deeply appreciate your willingness to listen and react to our concerns.
Huge thanks too, to all of the #ppdchat community who raised your voices as the awareness of this grew. Many of you were fearless in speaking out against this. Don’t ever stop speaking up. It makes a difference.