Green Shoes, The NFL, and Mental Health Stigma

The NFL is making a “Crucial Catch” this month but it has nothing to do with Mental Health. Instead, they have been partnered with various breast cancer organizations to raise awareness and funds for battling breast cancer.

Participation started back in 2008 with a myriad of events as evidenced in this article, “NFL Supports Breast Cancer Awareness Month”. This year, the awareness campaign continues. Not only do players wear pink gear, but it is also auctioned off to raise funds for research. Which, in theory, is a great idea, and as someone who has lost a family member to breast cancer, I understand the desire to increase awareness and provide funds for research.

As a football fan, however, I hate the month of October. I cannot stand pink. I have hated the colour ever since I brilliantly decided at age 7 that Pepto Bismol Pink was a terrific colour for my walls and I lived in that Pepto “Abismol” Pink room for nearly 5 years before escaping it into a soothing forest green room with merlot trim.

My point here is not about the colour. It’s about the NFL ignoring an awareness week which occurs during the month of October.

In case you do not follow mental health news OR the NFL, there has been a lot of discussion regarding Brandon Marshall’s desire to wear green cleats during tonight’s Bears v. Giants (don’t get me started on the Giants’ 0-5 giddyup to the season because that’s a whole ‘nother post) game. The NFL flat out told Marshall he couldn’t do it. Then they said he could but that he would be fined. Marshall plans to pay the fine and match it with a charity donation. A donation most articles make clear will go to a cancer-care organization with the mention that he is also trying to work out details of donating to an organization making a difference in the Mental Health World.

Here’s the thing, though, from my perspective – with the big brouhaha the NFL has made regarding Marshall’s desire to wear green cleats, it seems to the casual observer as if they do not want to raise any awareness regarding Mental Health issues. On the other hand, however, their very refusal and the back and forth with Marshall does have people talking about his condition and desire to raise awareness. The NFL’s aversion to Marshall’s desire to raise awareness on the field also makes it seem, to me, that the NFL cares more about the state of a woman’s breasts vs. the state of her mind.

Marshall struggles with Borderline Personality Disorder, something an article in SI from May 2012 describes as evidence of the strides the NFL has made in making the mental health of players matter:

The hope is to create a stigma-free environment in which players feel more comfortable working through their mental health issues. Bears receiver Brandon Marshall reached a breakthrough of sorts last July, when he announced that he had been diagnosed with borderline personality disorder; the moment hints at the strides engagement programs are making behind the scenes.


The NFL also runs a Life Line specifically for players, former players, and their families, accessible on the web and via phone. The Life Line was launched in 2012. I wasn’t aware of it until today as I was Googling for this piece.

“There is no higher priority for the National Football League than the health and wellness of our players,” NFL Commissioner Roger Goodell wrote in a letter to personnel and fans at the time. (quoted from CNN) 

In addition, the NFL has been adding more and more psychologists to behind the scenes team rosters, something the previously mentioned SI article details.

With this internal attention to the mental health of their players and families, isn’t it time the NFL brought some of their powerful presence in the psyche of the American male to the table and made mental health awareness an issue? With the loss of Junior Seau, last year’s incident with Kansas City’s Jovan Belcher, Paul Oliver’s recent suicide and the loss of several other players in the same manner, the NFL needs to do more than just support mental health behind the scenes because without public action, it is all too easy to assume that nothing is being done. It is also extremely easy to assume there is no support when you have the NFL threatening a player wanting to do something as simple as wear a different colour cleat to raise awareness for Mental Health issues, something said player struggles with himself.

I get that October is taken for Breast Cancer Awareness.

All I’m asking for is one weekend where the players wear Green, as Brandon Marshall wants to do tonight, to raise awareness for Mental Health Issues. If they can do it for Breast Cancer and raise millions of dollars for research and awareness campaigns, imagine what they could do if they dedicated the same amount of energy to Mental Health research and awareness, particularly in a sport with a hard-core dedicated male audience taught by society NOT to talk about their emotions.

For now, though, I guess we will suffer through the month o’pink and hope everyone has healthy boobs instead of healthy minds.


“Test Baby” Superbowl Commercial

(If you suffer from intrusive thoughts, PLEASE do not read this post as it may trigger some intense thoughts.)

A no-name internet company sponsored a Superbowl ad tonight.

The company seems to specialize in the rental of homes and condos vs. hotels for vacations. It’s an awesome concept and had it not been for their commercial tonight, I may have used them for my trip to Seattle in the fall.

Tonight’s commercial involved a family in a glass room meant to simulate a hotel room. The family had a Mom, a Dad, two older kids, and a baby. The Mom put the baby down to sleep on the end of what appeared to be a table. As the older kids pillow fight on the bed, one of them accidentally hits Dad and he falls on the table.

The baby?

Went flying across the room, into the glass wall.

The voice-over stated “test baby.”

Mom stares on in horror in the background.

The baby is clearly a doll but it blinks a couple of times once it hits the glass. And a smear is left as it slides downward.

I cannot TELL you how many times I have heard from mom after mom after mom that one of the harshest thoughts she’s had in the midst of Postpartum is that of throwing her infant across the room.

I had it. Women who have come to me for support have had that thought. Friends of mine who have struggled with PPD have had this very thought.

I am nearly three full years into recovered from my episodes with Postpartum.

This commercial?

Brought it all rushing back. Even managed to kill what little buzz I had going from the beer I treated myself to tonight.

There is no proper platform for humor about injuring a baby.


Not a commercial, not a movie, not a play, none. Not even Adam Sandler or Kevin Smith could pull this crap off and get away with it.

First of all, it’s traumatizing to those of us who have struggled with intrusive thoughts as new mothers. A scene like that, unwarranted, in the middle of what should be a fun and relaxing event, can totally shut a mother down, trigger anxiety, and intrusive thoughts she then has to battle for quite some time. All in the name of making more money.

Second, infant trauma is a real problem. So is Shaken Baby Syndrome.

According to the National Center for Shaken Baby Syndrome Statistics page:

Based on a North Carolina research project published in the Journal of the American Medical Association in August of 2003, approximately 1,300 U.S. children experience severe or fatal head trauma from child abuse every year.

The same North Carolina research study revealed that approximately 30 per 100,000 children under age 1 suffered inflicted brain injuries.

Approximately 20% of cases are fatal in the first few days after injury and the majority of the survivors are left with handicaps ranging from mild – learning disorders, behavioral changes – to moderate and severe, such as profound mental and developmental retardation, paralysis, blindness, inability to eat or exist in a permanent vegetative state.

From Child Abuse Medical Diagnosis and Management by Robert Reece, M.D. – “At best estimate, one third of abusive head injury victims who develop symptoms escape without significant handicapping conditions. Many children are left with blindness, seizure disorders, profound mental retardation, spastic diplegia (paralysis of both sides) or quadriplegia (all sides). Some continue to live in a vegetative state.”

Medical costs associated with initial and long-term care for children who are victims of SBS/AHT can range from $300,000 to more than $1,000,000.

To make light of a very serious injury to an infant in order to sell product is beyond deplorable. It’s beyond despicable. It’s.. it’s… there is no word to describe the atrocity.

Not only is there the commercial, but their twitter account now links to a page encouraging you to put YOUR face on the baby. Again.. no words.

Shame on them.


Shame on the NFL and on FOX for accepting this commercial and essentially endorsing the act of violence against an innocent infant.

NFL, FOX, and the responsible company owe us an apology. Shame.

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